The time-shifted swimming finals aren't winning hearts and minds among some of the athletes (and journalists) here at the National Aquatic Centre.
The schedule for swimming events at the Beijing games has been up-ended to cater for US television network NBC, which is the highest-paying rights-holding broadcaster for the games.
Finals that would normally come at the end of the day are now taking place from 10 o'clock in the morning - while the heats are in the evenings.
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